Starting with clarity is key when building iOS apps: identifying the target users, defining the core function, and deciding which scenario must be addressed in the initial release. A solid discovery phase helps outline the MVP, select an appropriate architecture, and avoid features that look good on paper but don’t enhance actual usage.

After the basics are in place, attention turns to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation schemes, careful state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and allow the product to scale after it hits the App Store.